Identities are important. A good identity is at the core of every successful brand. Your identity is critical and unique, and must reflect the values and culture of your organisation. An identity must also be engaging and applied consistently across all communications. That's where we come in. At Draught, we know how to create maximum impact. We communicate your culture and values with creativity and economy, to deliver intelligent identities that inspire your audience and staff.
We're experts in all areas of print, combining our skill and experience in colour, typography, copywriting, photography and illustration to create highly memorable work. Designing everything from business cards to billboards, our designers combine techniques that will reinforce your message. The result is a careful balance of clarity and creativity, information and impact.
Our websites work for a living. Every site, from the smallest microsite to the largest web presence, is strategically sound and rigorously tested. Ease of use is critical and we encourage our clients to comply with the latest accessibility standards, ensuring the widest possible audience. Our sites help your users find what they're looking for with the minimum of effort. They combine original design, intuitive navigation and compelling content into a coherent whole. The outcome, an accessible online asset that enhances your brand, with quantifiable results.
You are only as good as you look, and at Draught we make sure you look your best. We know designing environments is a specialist skill Whether designing an exhibition or retail space, we deliver tailor-made environments, from concept to installation. The finished project, a unique visitor experience.
Our range of experience means we're truly versatile. We design and deliver high impact motion graphics for live events, broadcast, cinema and the web. Whether creating on-screen identities, information graphics, motion graphics or animation, our approach is straightforward. Firstly, we create storyboard stills based on an agreed visual style. We then develop animatic and sample animations before creating the final sequence. Finally, we oversee the integration of our work in post-production.